From a former insider tip for individualists, my Boo has firmly established itself as a brand in the two-wheeler industry with its unique concept. With its corporate philosophy, my Boo stands for sustainable production of two-wheelers in all areas and at the same time for a fundamental understanding of social commitment and cross-continental cooperation on an equal footing, which is not necessarily always self-evident.
The frames of all my Boo bikes are made of bamboo in Ghana. Here, my Boo works together with the social Yonso Project. The bamboo for production is cut directly on site and lovingly handcrafted into the bicycle frame in around 80 hours. The Yonso Project Model School was built from the proceeds of the bamboo frames created in this way. It enables 400 local children to attend school in the long term and thus offers them a real chance for the future. In the meantime, there is a sports field, a library, a playground and a computer room. Every year, another grade is added. In order to continue supporting the school, the my Boo Ghana School e.V. was founded. New members or donations are always welcome – the children in the region are happy about new classrooms and the demand for school places is great!
In this way, my Boo proves that well thought-out business models also enable the parties involved in the creation and implementation of an idea to share equally in the success and to support them locally. In this way, a part of the bike revenues remains directly in the region where the frames are manufactured.
The frames created in Ghana are loaded into containers and sent on their journey. Once they arrive at the my Boo manufactory in Kiel, the frames are assembled into finished bicycles and e-bikes. But this is not done in a mass production, instead each my Boo bike is made in individual assembly. Every e-city bike and e-MTB up to the trekking or urban bike is completely assembled by just one person, from start to finish in four to eight hours, depending on the model and design, and then tested using an extensive checklist. In this way, the 40-strong team guarantees a consistently high standard of quality, no matter which my Boo bike, assembled according to the individual customer’s wishes, leaves the factory after approval.
Why not see for yourself and visit the my Boo showroom in Kiel. Here you can also test many models and get detailed advice.
Further information: www.myboo.de
Text: Martin Hoppe
Images: my Boo / Robert Strehler