Greenstyle, the “home of sustainable fashion” is celebrating its fifth anniversary and to mark the occasion is inviting visitors to the Greenstyle area in Hall B 6 at the Munich Exhibition Centre for five days at the end of November/beginning of December as part of Heim+Handwerk. Under the motto “Meet the Makers”, there will be an opportunity to look, try and exchange ideas.
Greenstyle is a platform that represents over 140 brands outside the mainstream. The initiative gives small but up-and-coming fashion start-ups access to the market and a voice. Provided they fulfil certain criteria, all of which ultimately boil down to the principle of sustainability. Natural raw materials, circular economy, efficient use of renewable energy and social responsibility are the core values. This is linked to a consistent rejection of fast fashion, cheap and mass-produced goods, environmental pollution, social exploitation and short-term profit maximisation.
“Together with our brands, we will be celebrating fashion for five days at the Munich exhibition centre. Fashion that causes as little damage to the environment as possible, that treats people along the supply chain with respect and that, despite its sustainability, no longer has to hide behind conventional collections,” says Greenstyle founder Mirjam Smend.
The event kicks off on Wednesday 29 November from 5.00 to 7.00 pm with the celebration of Greenstyle’s fifth anniversary.
On Thursday, “Sofa Talks” will then take place at 11.00 am and 2.30 pm, in which Mirjam Smend will talk to the editors-in-chief of Freundin magazine and Female Founder Jennifer Körber about the value of sustainable fashion in a mass-produced society suffocated by abundance. The venue is the Freundin Haus in Hall A6.
On Friday and Saturday, visitors can listen to and meet representatives of some of the brands represented in the Greenstyle portfolio in a relaxed atmosphere in the “Lounge Talks” from 3.00 pm.
We have selected three brands from different sectors from the Greenstyle portfolio that will be represented under the Greenstyle umbrella at the Heim+Handwerk trade fair at the end of November/beginning of December.
Shoes from Portugal, made from hemp fibres. These are a valuable natural raw material that is often wrongly reduced to its psychogenic effect. As a raw material for shoes, the yarn obtained from the cannabis plant impresses with its durability, moisture regulation and antibacterial effect as well as its light weight and flexibility. Even the insoles of the shoes are made from this material, while the outsoles are made from a foam based on algae.
The sustainably produced bags and home accessories, which were honoured with a “German Design Award” in 2023, stand under the motto “Design-Respect-Recycle” as an expression and statement for a high-quality and consistently sustainable and reflective lifestyle. The practical and “nature design” orientated pieces of jewellery are designed by interior designer Stephanie Haug in the inspiring region of Lake Constance.
The name Wellicious stands for a collection of yoga wear that is manufactured strictly according to the “cradle-to-cradle” principle – biodegradable, compostable, circular. And is as functional as it is fashionable. Every step in the production of the yoga pants, bras and tops is ecologically monitored – certified – and at the end of the product life cycle, the company also takes back used clothing and reuses it. And grants customers a 10 per cent discount on new goods.
Text: Werner Köstle