ORTLIEB, a leading manufacturer of bicycle and outdoor bags, is expanding its pilot project for material optimization in the production process. The manufacturer uses a special production technique, high-frequency welding, to produce waterproof outdoor and bike bags. However, errors in the production process of the bags and rucksacks cannot be completely avoided. This results in bags or rucksacks that do not meet ORTLIEB’s quality standards for its products in the seam area.
This production waste is now the reason to think about its sustainable use. Instead of disposing of it (or recycling it), it is being turned into products with a character all of their own, namely carrier bags.
And these bags are actually ideal as shopping bags. They are lightweight, robust and visually appealing, but they don’t have to be waterproof. This is how the ORTLIEB “Care-Bag” shoulder bags are created. Logically, these are not mass-produced items, but individual pieces with a unique design, depending on which product forms the basis of the bag.
The manufacturer and the Globetrotter Re:think Store Bonn have been working together for some time to bring these bags to the end consumer. And this sales channel is now being expanded so that the bags can also be purchased via the ORTLIEB online store and specialist retailers.
In addition, a tree is planted with every purchase of such a bag in Germany. This campaign is organized in cooperation with the forest and environmental protection organization TreePlantingProjects (TPP).
Text: Werner Köstle